试用CI设计原则重塑医院形象

Trial Use of CI Design Principle and Re creating the Image of Hospitals

为探讨 CI理论对医院的形象塑造 ,论述了 1重视理念识别 ,探索医院内在品质与精神的开发 ;2贯彻行为识别 ,完善医院内在与外在的动态形象 ;3抓好视觉识别 ,改变医院的静态形象。医院用 CI理论来塑造医院的形象 ,可使社会公众对医院留下统一、深刻的印象。

In order to probe into the CI theory concerning the re creation of the image of hospitals, the article deals with attaching importance torecognition in theory, exploring the development of the inner qualities and spirit of the hospital,implementing recognition in behavior, perfecting the inner and external dynamic images of the hospital, bettering visual recognition and improving the static images of the hospital. By using the CI theory to create the good image of the hospital, a fine impression of the hospital can be left on thegeneral public.