宁波服装业创国际名牌的思考

Pondering Over the Strive of Ningbo Fashion lndustry to Rank among International Famous Brands

宁波服装业已走过了近百年的发展历史 ,曾有过飞速发展的阶段 ,涌现出如杉杉、罗蒙、雅戈尔、一休等一批国内著名企业 ,但宁波品牌服装仍未真正冲出国门迈上国际化的道路。文章详细分析了宁波服装业在创国际名牌过程中存在的问题及其原因 。

The development of Ningbo fashion industry has experienced a long history of nearly one hundred years.During which,it has once developed quite rapidly,and some famous brand enterprises have sprung up,such as“Firs”“Romon”“Youngor”“Yixiu”,ect.But fachions with Ningbo brands haven’t really surpassed its national level to step on the road of internationalization. This passages analyses in detail the exsisting problems and causes of Ningbo fashion industry in its process to creat international famous brands,and lists some concrete solutions to it.