对于广告英语语言特征的几点粗浅认识

Some Discussion on the Linguistic Characteristics of Business Advertisement

商业英语广告在现代市场经济社会里运用很广泛 ,它必须具有强烈的说服功能和诱惑功能 ,才能使人们对它所宣传的产品动心。因此 ,商业广告既要有一定的信息价值 ,又要有一定的移情作用 ,而成功的广告往往是这两者的理想结合。文章着重对商业英语广告的语言特征进行了粗浅的探讨。

Business advertisement is more and more widely used in modern market economy society. It must be powerfully persuasive and attractive so that people will take actions to get what it advertises.Therefore,business advertisement must be an ideal combination of its informative value and emphatic function.This paper tries to discuss some of the linguistic characteristics of business advertisement.