电子商务对企业集团营销手段的影响

Impacts of e-business on marketing means of enterprise group

介绍了电子商务,以及目前电子商务的发展趋势及对社会的影响,特别阐述了蓬勃发展的电子商务对企业集团的经营环境与手段的影响。

E - business is increasingly making impact on every aspect of social economy. The oil and chemical industry is with no exception. E - business, trends and impacts on the whole society are introduced briefly. Impacts of e- business on business environment and marketing methods are especially illustrated.