论我国举办第29届奥运会的形象价值

Discussion on Image Value of Hosting the 29^(th) Olympic Games

形象价值是指一个国家、地区、城市乃至社会组织塑造传播自身形象的意义与作用。从运动会形象价值的理性反思,分析了我国成功举办第29届奥运会的形象价值,提出了北京奥运会形象价值的创造与传播构想。

Image value lies in the build-up and promotion of image at all levels of institutes such as social units, cities, regions and nations. Through a rational reflection on the image of the Games, the paper analyzed the image value of successfully hosting the 29^(th) Olympic Games in China and proposed the creation of and propagating the image value of the Beijing Olympic Games.