关于体育商品及体育市场内涵的界定

Definition of the Connotation of Sport Goods and Sport Market

运用文献资料法,对我国有关体育商品和体育市场的理论进行了综述,从经济学角度分析了目前我国对体育商品、体育市场的不同认识,并从体育商品概念的界定出发,分析体育市场体系的结构。

Through the method of literature review, the paper summarized the theory of Chinese sport goods and sport market and analyzed different understandings of sport goods and the sport market in China from the angle of economics and the structure of sport market starting from the definition of sport goods.