河南省体育彩票可持续发展的对策

A strategic research on sustainble development of sports lottery tickets in Henan Province

对河南省体育彩票的现状、发展趋势和可持续发展中存在的问题及对策进行分析。结果表明:必须健全和完善与社会主义市场经济相适应的体育彩票业的体制、机制和法制,加强体育彩票的正面宣传,端正广大彩民对体育彩票的认识,包装好体育彩票销售网点、成立体育彩票俱乐部,不断研究、开发体育彩票的新品种、新玩法,以保持体育彩票的吸引力。

Adopting the method of investication, questionnare, statistic, documentation and comparing analysis,the author analyzes systematically and studies present conditions, trend of development, and provides the game plan for solving the questions in the sustainble development. The studies show that it is necessary to perfect its structure which is suitable for socialistic market economy,and make it circulate under the law. Also,we should pay attention to the propaganda,correct people's attitudes and decorate market network of sports lottery tickets.Further more,it is also important to found the lottery club,vary its product and method, and lauch deeper advertising campaign.Through all these,the sports lottery tickets can be attractive to the public.