摘要
2 1世纪是知识经济的时代 ,在知识经济条件下 ,企业竞争力的大小将取决于其创新力的强弱 ,因此 ,中国企业应当走创新营销之路 ,只有这样 。
The 21st centuty is knowledge economy times.Under the condtion of knowledge economy,competitive power of enterprises is decided by its innovation.Therefore,Chinese enterprises should adopt the ways of innovating management and distribrtion in order to receive the challenges of knowledge economy.
关键词
观念创新
市场创新
产品创新
人力资源管理创新
concept innovation
market innovation
product innovation
administrative innovation of hrman resources
