期刊的核心运作:定位、品牌

在新世纪的变革中 ,随着出版业与市场的融合 ,期刊将汇入市场潮流。如同在经济建设中企业重视品牌战略一样 ,作为新闻传媒的期刊要求得生存与发展 ,就必须定准自己位子 ,力求办出特色 。

In the change of new century,with the fusion of publication and market,periodical will mix together with market,Just as enterprises attach importance to “brand strategy',periodical must establish suitable orientation,make every effort to have distinctive features, and try every best to strengthen “brand consciousness'if periodical as news medium wants to obtain existence and divelopment.