从背后看中国电视栏目的短命现象

中国的电视节目栏目化是电视事业发展和竞争的必然趋势 ,但是长盛不衰的栏目很少 ,特别是在地方电视台 ,电视栏目的短命现象更是严重。本文除了在总体上分析原因之外 ,更多地剖析了这种现象“背后”的原因 :———制片人的选拔机制的不合理 ;制片人退出机制的不健全 ;

Columniation of Chinese TV programme is a necessary trend of development and competition of TV cause.But TV stations are short of permanent and popular column,especially,local TV stations, And the serious one is short-lived phenomenon of TV cdumn.The paper analyses the inherent reason of the phenomenon:irrational selection mechanism for producer,imperfect quit mechanism for producer,and cultural background of planning system causes higher operating cost.