浅谈科教类电视节目的组织与策划

The organization and planning of scientific education TV programs

科教类电视节目与其他电视节目相比显得抽象、枯燥,它不可避免的专业性和说教性,使不少观众对科教类电视节目敬而远之。因此,研究科教类电视节目的特性,加强新闻策划,打造和强化品牌优势,在新世纪就显得非常重要。这不仅是我国"科教兴国"战略的需要,也是提高我国公众科学素养的重要选择。

Compared with the other TV programs, the science education TV programs seem abstract and dull. Their inevitable specialty and instruction make audience keep them at a respectful distance. So it is very important to make research into the characteristics of the science education TV programs, strengthen the news planning, create and strengthen advantages of brands in the new century. This not only meets the requirement for the strategy of 'revitalizing the country through science and education', but also is the important choice for improving the scientific quality of the public of our country.