IMC:网络环境下图书馆服务管理之核心战略

Internet为图书馆与读者构建了平等的交互式平台 ,然而图书馆的服务管理仍停滞在被动态 ,缺乏利用信息技术手段对受方———读者需求、读者心理机制的研究 ,缺乏利用读者反馈信息调节图书馆服务系统行为的研究。IMC是源于以客户为中心、以数据信息技术应用为手段的新型管理模式。IMC在图书馆管理中的应用 ,必将使图书馆服务管理跃上一个新台阶。

? Internet provides an equal communication platform for library and readers,while library's service and management stays passively,lacks the study of readers' requirement and their psychology mechanism using information technology,lacks the study of using readers feedback information to adjust library's service system activity.IMC is new management mode centered on users and data information technology application as its means.IMC's application in library's management will surely improve library's service and management.