摘要
本文用数学分析及概率分析的方法对市场营销风险决策中的边际分析决策方法的真正实质给以理论上证明 ,同时也证明了边际分析决策方法与最大期望效益值决策法的一致性。
? Mathematical and statistical methods are utilized to theoretically disclose the essence of marginal analysis in marketing risks decision-making.The congruence between marginal analysis approach and maximum benefit expectation approach is proved simultaneously.
出处
《现代情报》
2003年第10期182-183,共2页
Journal of Modern Information
关键词
风险决策
边际分析
盈亏转折概率
risks decision-making
marginal analysis
probability of profit-loss transition
