西部学报编辑主体现代意识的特征及其策略研究

Studies on the Characteristics of the Principle Editors' Modern Awareness in the West China

学报编辑主体的现代意识是指符合现时代编辑出版和社会发展要求的理念或意识,它是与时俱进的编辑理念,求真务实的品牌意识以及无私奉献的创新精神的统一。其构成要件是:开放意识、信息意识、前瞻意识、策划意识、品牌意识、质量意识、效益意识、创新意识等等。西部学报编辑主体现代意识具有低层次性、不平衡性和片面性特征。要强化西部欠发达地区学报编辑主体的现代意识,应从主、客观两大方面着手。

The principle editors' modern awareness refers to editors' ideas and awareness satisfying needs of the present edition and publishing and social development which is a unity of the updated editing ideas, matteroffact brand awareness and unselfish creative spirit including the awareness of opening to the outside world, information, pioneering, ploting, brand, quality, benefit and creation. Priciple editors' modern awareness in the West China has the characteristics of being backward, unbalanced and unilateral. Both subjective and objective measures have to be taken so as to raise the modern awareness of editors in the undeveloped areas of the West China.