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电子商务与网络营销 被引量:2

Electronic Commerce and Network Marketing
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摘要 中国的电子商务已然发展,企业家们借助它可为企业建立良好的竞争优势.同时,只有选择可行的商品种类,构筑稳定的消费群体,吸收商务人才,开发专业领域的网络技术才能真正做好网络营销. With the development of Chinese electronic commerce, entrepreneurs may use it to build well competitive advantsges. While to do network markting successfully, enterprises must choose suitable commodity varieties, build stable customer groups, recruit commercial talents and exploit network technology in the professional field.
作者 刘望
出处 《怀化师专学报》 2001年第2期104-105,共2页 Journal of Huaihua Teachers College
关键词 电子商务 网络经济 网络营销 Internet 商务形式 电子邮件 网站广告 公司主页 electric commerce network economy network marketing
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同被引文献14

  • 1姚娱.电子商务之我见[J].广州市财贸管理干部学院学报,2000(4):36-38. 被引量:1
  • 2张静.电子商务与网络营销概念辨析[J].商业时代,2005(33):51-52. 被引量:4
  • 3Thompson, D., and Kaul, A. The corporate response to the WWW.evidence and strategic implications of the Hyper marketing phenomenon [ J/OL ]. http://www2000. ogsm. Vanderbilt. edu/novak/wwwMarketing/WWW Marketing, html, 1995.
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  • 6Stump, R., and Sriram, V. Empolying information technology in purchasing[ J]. Industrial Marketing Management, 1997, (26): 127 ~136.
  • 7Hoffman, D., and Novak, T. Marketing in hypermedia computermediated environments: conceptual foundations. Project 2000 Working Paper, No1. Owen Graduate School of Management, Vanderbilt University, 1996.
  • 8Hoffman, D., and Novak, T.: A New Marketing Paradigm for Electronic Commerce [J]. The Information Society, Special Issue on Electronic Commerce, 1997,13(Jan-Mar) :43 ~ 54.
  • 9Cronin, Mary J. Doing business on the internet: how the electronic highway is transforming american companies [ J ]. Van Nostrand Reinhold, New York: 1994:225 ~ 245.
  • 10Mehta,Raj,and Sivadas,Eugene. Direct marketing on the internet:an empirical assessment of consumer attitudes [ J ]. Journal of Direct Marketing, 1995, (9) :21 ~ 32.

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