日本商业性运动健康俱乐部发展状况、运营方式及主要问题

Main Problems and Way of Management and Eevelopment of Commercial Sports and Health Clubs in Japan

运用文献法和分析法进行研究 ,讨论了在日本经济发展带动下 ,以日本商业性运动健康俱乐部为代表的运动健康服务市场的发展、日本商业性运动健康俱乐部运营的基本内容和面临的主要问题。主要的结论是 :1)日本运动健康俱乐部在发展中 ,逐步形成了比较完备的运动健康服务的实践体系以及理论体系 ;2 )“薄利多销”的大众化经营方式成为俱乐部经营的主流 ;3)日本运动健康俱乐部对日本体育人口的培养和稳定起到了积极的作用。

The research was made by looking up literature and analysis The development of Japan's economy has brought along the development of the sports and health service market represented by commercial sports and health clubs The basic content of the commercial sports and health clubs and the commercial sports and health clubs were facing mina problems was discussed The result of the research are as follows:1)In the course of development of commercial sports and health clubs,A complete practice and theory system of sports and health service has thus gradually formed 2)The popular operation characterized by'small profits but quick turnover'has become the mainstream of the operation of those clubs 3)Japan's sports and health clubs have played an active part in the cultivation and stabilization of Japan's sports population