论奥林匹克运动的产业化

The Commercialization of the Olympic Movement

本文对奥林匹克运动产业化做了概况的历史回顾 ,特别是 1984年洛杉矶奥运会成为奥林匹克产业化的一个转折点这一事实 ,以此提出奥林匹克产业模式。作者进一步对奥林匹克运动产业化的多种因素做出分析 ,提出

To illustrate the commercialization of the Olympic Movement,the article reviews the its development history,especially the Los Angles Olympic Games as a turning point of the commercialized Olympic Movement.Furthermore,it analyses some factors affecting the commercialization and sums up 5 points of conclusions.