知识经济时代下的品牌经营

The Management of Developing Brand under the Knowledge Based Eeconomy Era

在知识经济时代的大背景下，给出品牌的内涵及外延，把品牌、服务、承诺、创新与企业的核心利益联系在一起，阐释了名牌在竞争时代发挥的巨大作用，认为企业的名牌“名字是关键，产品质量是基础，广告是支持”，同时为企业创立名牌提出了若干建议。

In view of knowledge economic times' coming, the brand is extremely important and necessary. The writer put forward the meaning of brand, linking up brand, service, promise, innovation and the company's core interest. As well,the essay clarified the known brand can exert great function in competitive age. The three factors the company must possess when it wants to set up a known brand are 'The Name Be Key, The Quantity of Product Be Basis,The Advertisement Be Support'. At the same time, the editor advanced some suggestion on how to set up known brand.