金融产品市场营销新策略:整合营销

Integration Marketing: New Policy of Financial Product Marketing

整合营销是银行金融产品市场营销的新策略,是商业银行营销理念创新的成果。商业银行引入整合营销理念,对于整合营销思路及营销策略,提高市场营销效率,增强市场竞争能力等都有积极意义。

Integration marketing is a new policy or a new idea of financial product marketing of commercial banks, which is of far-reaching significance in marketing policy and the improvement of marketing efficiency as well as promoting market competition.