包装设计的创意

On the Originality in Packaging Designing

包装创意设计这一现代设计方法的研究与应用发展 ,随着时代的进步及人们审美观念的提高而逐步形成 ,优秀的创意对企业品牌或整个产品推广有着决定性的作用。因此 ,在包装设计中 ,创意的视觉化方法 ,以及创意的商品价值和品牌价值 ,在很大的程度上能帮助设计师形成自己的应用标准 ,从而提高其设计能力。

This paper provides a brief introduction of the research and development in a modern designing method-packaging designing.Then it gives examples to show how important originality is to the brand of a product of an enterprise or to the extending of a product.And it also illustrates,in the field of packaging designing,the visual methods of originality as well as its commodity value and brand value.All of which will help designers to shape their own applied criterion so as to increase their designing ability.