论高校学报的科学策划

On Scientific Planning in University Journals

策划的核心是目标、创新、策略、科学、可行。高校学报发展策划对学报的改革与发展有重要价值。学报策划的内容极其丰富,但概括起来主要有总体策划和局部策划,长远目标策划和近期目标策划。策划应遵循的原则是:符合办刊宗旨原则、前瞻性原则、发展性原则和社会效益与经济效益统一原则。成功的策划者应具有创新的理念、较高的政治理论水平和敏锐的洞察力、宽厚的专业基础知识和编辑学知识,并且具有丰富的编辑实践经验。

The core of planning is goal, creativty, strategy and effectiveness. The planning in university journals plays a valuable part in the reforms and development of the journals. In spite of its abundant contents the journal planning chiefly has a general planning and sectional planning and longterm planning and shortterm planning. The principle for planning is the principle of aim harmony, the principle of farsightedness, the principle of development and the principle of unity of social influence and economic benefit. A successful planner must possess an intelligent structure with a creative idea, highlevel political awareness and acute insight, profound basic knowledge and a good command of editing and rich practical experience.