摘要
关于战略联盟的大多数研究都是沿袭传统的交易成本理论。然而,随着战略联盟数量和方式的不断增加,该理论的解释能力受到质疑。以企业间拥有资源的异质性特征为基础,利用资源学说的观点解释了基于資源异质的战略联盟偏好并对其联盟特性进行了分析总结。
Most studies about strategic alliance have followed traditional theories such as transaction cost analysis.However, with the growth of various forms of strategic alliance and the increase of its quantity, the explanatory credulity has been greatly decreased.According to the difference of resourcess between firms, this paper analyses the preference of strategic alliance based on resource perspective.
出处
《商业研究》
北大核心
2003年第21期76-78,共3页
Commercial Research
