大众传媒的社会责任

On the Social Responsibility of Mass - media in the Market Economy

今日的中国进入了传媒激烈竞争的时代,少数传媒为了获取更多的经济效益,竟然忽略了社会效益。在这个前提下,再提传媒的社会责任亦具有更加重要的现实意义。

China is in the keen competition of mass - media. A few media negalect the social benefits for the sake of eonomie ones. So this paper reiterates the importance of the social responsibility of the mass - media.