21世纪知识经济时代市场营销的展望及对策

The Future and Countermeasure of Marketing in the Era of Knowledge Economy of 21st Century

知识经济时代，市场营销观念将是设计创造需求，营销组合也将由传统的４Ｐ向大规模个性化产品、全值定价和精确定价方向发展。从我国的实际出发，推动市场营销向高层次发展，应转变观念，提高企业竞争意识；利用高科技，提高产品的技术含量；实施科教兴国战略；

In the era of knowledge economy, designing would create market, and marketing combination would transfer from traditional 4P to that with specific character, that anyplace and anytime, and that of full value pricing and meticulously pricing. Proceeding the actual conditions in China, marketing concept should be transferred; enterprise competition concept should be enhanced to promote marketing in China; high tech should be made use of; the strategy of prospering country by education and science should be carried on; the construction of information infrastructure should be enhanced, etc.