试论大学出版社的资源整合

A Tentative Study on the Merging of the University Press Resources

论述了大学出版社资源整合的内涵、意义和具体措施,指出在新形势下整合并共享资源配置,是大学出版社尤其是中小型大学出版社在激烈的市场竞争中求生存、促发展的有效途径。

This article discusses the meaning,connotation,and the specific measures of the merging of the university press resources.The author points out that the merging of the shared resources under the new circumstances offers an effective solution for the university presses,especially the small and medium\|sized ones,to survive and develop in the competitive market.