摘要
研究大众传播的效果发现,在当代社会,人的社会知觉大部分来自传媒,大众传播催生了人类的早熟,同时不断孕育新的经济形态和政治进步。每个人吸纳信息的内容不同决定社会意识的差异,直接导致社会一系列变革的发生。大众传媒这种深度功能一旦被人们自觉认识,传媒丰厚资源的开发将日益推出社会的全新图景。
After studying the results of mass communication, we can see that in modern society, the major part of human beings' social aesthesia comes from mass media. Mass communication has accelerated the process of human's maturity, and has been continuously gestating new economic forms and political progress. Different content individuals consume determined the different social consciousness, and resulted in a series of reforms. Once people realize this deeper function, tapping of the rich mass media resources will result in a whole new society.
出处
《清华大学学报(哲学社会科学版)》
CSSCI
北大核心
2003年第5期14-22,共9页
Journal of Tsinghua University(Philosophy and Social Sciences)
关键词
大众传媒
深度功能
社会催化
社会变革
mass media
deeper function
social precocity
social reform