摘要
会展旅游是一种高品质的专项旅游产品。本文认为 ,对重庆来说 ,传统旅游产品在重庆旅游业中仍占据着最重要的地位 ,使旅游产业结构层次偏低 ,不利于重庆旅游业的持续快速发展。发展会展旅游是提高重庆旅游产业素质和产业结构的必然选择。文章在分析重庆会展旅游发展的现状、优势与问题的基础上 。
MICE Tourism is a newly emerging product of comprehensive travel. It's a certain choice for Chongqing to develop MICE tourism to improve the structure of tourism. In the paper, the current situation,the superiority and the problems of MICE tourism in Chongqing are analyzed. And some countermeasures favorable to developing MICE tourism in Chongqing are put forward in the end.
