摘要
在知识经济时代,市场竞争正由传统的价格竞争转向非价格竞争。要使企业常胜不衰必须从现有市场和未来市场两个角度培育现代企业获取持久竞争优势。
Today is knowledge-based economy.And the competition in the market has changed a lot compared with before.It is changing from the traditional price competition to the non-price competition.This article discusses how modern business obtain sustainable competitive advantage.After analyzing lots of advanced theories,the approach through wihch how modern business enterprises obtain sustainable competitive advantage,this paper studies the two perspectives:the existing market and the future market.
关键词
企业
竞争优势
企业资源
核心能力
价值链
总顾客价值
定点超越
competitive advantage
sustainable competitive advantage
value chain
benchmarking
potential cost
