摘要
近年来,旅游形象塑造已成为地区旅游业增强竞争优势的手段。本文从区域旅游形象策划的基本理论入手,结合江北区旅游资源状况和旅游发展现实,详细阐述了江北区旅游形象策划的相关内容,包括旅游形象定位的原则、主题旅游形象的定位、旅游形象塑造和推广的措施等。
Tourism image molding has become the method to promote competitive advantage of regional tourism recently. Starting with the basic theories of regional tourism image planning and based on tourism resources conditions and tourism development trends in Jiangbei District, this paper discusses the related contents of tourism image planning in Jiangbei District including principles that define tourism image, main tourism image orientation, measures for molding and promoting tourism image and so on.
