摘要
旅游纪念品不仅可以增加旅游收入,而且还能宣传旅游目的地的形象。重庆的旅游纪念品开发尚处于初级阶段,因此,在进行设计开发时要体现地方特色、符合旅游活动的特征。
Tourism souvenirs not only increase tourism income of a city, but also popularize the fame of a city. Chongqing is now at its primary stage of tourism souvenir, so the tourism souvenirs should be of native feature, should meet the different needs of tourists and should go with relevant tourist activities while tourism souvenirs are designed and developed. A city's government department concerned should make efforts to propagandize its native tourism souvenirs, and should strengthen the administration of tourism souvenirs market as well.
