原创与品牌

Originality and Famous Brands

在中国出版业走向世界的过程中,文化产品的原创是根本;没有原创性的文化产品,就没有国际竞争力。编辑出版者应守土有责。品牌是文化产品内在的丰富底蕴与外在的完美形式结合而成的高智力产品;出版品牌的形成是原创文化产品的直接体现;创新加品牌,才能将中国的先进文化推向世界。无论是作者还是出版者,都必须关注和实施文化产品的原创。

The originality of the cultural products is the fundamental for Chinese publishing trade in order to develop and become prosperous in the international publishing market .It is the editors' and publishers' duties to create and dig out their original cultural products. Name brands are the combination of inner cultural content and perfect external form .The name brands in publishing trade are the direct embodiment of the originality of cultural products, which can introduce excellent Chinese culture to the world .Therefore, both authors and publishers must pay close attention to and realize the originality of the cultural products.