摘要
中国企业面临的营销风险主要是营销交易中的失信风险,因此促进社会信用机制的完善是规避营销风险的基本举措。
The marketing risk of China's enterprises is mainly the loss of credit in marketing transaction. Consummation of social credit mechanism is the basic measure to avoid marketing risk. By analyzing social credit mechanism.
出处
《重庆工商大学学报（社会科学版）》
2003年第5期53-55,共3页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
信用
营销风险
防范措施
credit
marketing risk
precaution measure
