重庆地区管理咨询业营销对策初探

A Tentative marketing strategy of management consulting industry in Chongqing

管理咨询业是我国在新世纪最具发展潜力的朝阳行业。重庆地区的管理咨询业近年来发展迅猛。本文对重庆地区的管理咨询市场以及相应的营销对策进行了一些探讨。

Management consulting industry is a rising industry with high potential in the new century. The management consulting business has achieved great development in recent years. This paper makes a tentative research on the market and marketing strategy of management consulting business in Chongqing.