经济全球化时代中小企业的营销创新

Marketing innovations in the medium and small enterprises during the times of economy globalization

营销创新对中小企业的生存和发展具有重大意义 ,是中小企业适应经济全球化竞争的需要 ,企业应在营销理念、营销组织、市场和产品等方面不断创新 ,才能使中小企业在经济全球化的激烈竞争中立于不败之地。

Marketing innovations are of vital importance to the survival and development of medium and small enterprises. These marketing innovations are the need of medium and small enterprises to compete in economy globalization. Only by continuously innovating the marketing theories, marketing organizations, products and markets can medium and small enterprises put themselves in an invincible position during the fierce competition in economy globalization.