老年体育旅游行为决策研究

A Study on the Behavior Decision-making in Sport Travel of the Aged

采用问卷调查、文献资料、综合分析等方法 ,对老年体育旅游者的出游行为决策 (体育旅游目的、信息来源、体育旅游方式、出游喜好 )、客源地结构与特征、人口学特征 (性别、年龄、职业、月收入、文化 )等进行了系统分析 。

This paper, employing methods of survey-interview, literature review and comprehensive analysis, studies the topic systematically. It analyzes the following aspects: behavior decision-making of the aged sport tourists (the purpose of the travel, the source of information, the ways of travel, the interesting of the tour), the formation and features of the tourists source, the characteristic of the population study: gender, age, occupation, monthly income, cultural background). Hence, a general rule of the aged sport tourists' travel behavior has been drawn.