我国假日经济与促进体育消费关系之研究

The interrelationships between vacational economy and sports consumption in China

运用文献资料法和逻辑分析等方法,研究了体育消费与假日经济的相互关系。认为体育消费与假日经济两者之间相互促进。受消费偏好、宏观经济形式等因素的制约,这种相互作用尚未充分发挥。从政府、消费者和经营者3方面提出发展假日经济,促进体育消费的建议。

The purpose of this article is to discuss the relationships between vacational economy and sports consumption. Due to the consumers' personal likes and limitation of macro economy,the mutual promotion of vacation economy and sports consumption is not clearly shown. This (paper) puts forward suggestions as to the development of vacational economy and sports consumption from aspects of government,consumer and operator.