从内容服务看数据业务计费模式的发展

The Development of Billing Mode for Data Services by Analysing Content Services

核心语音业务每用户平均收益(ARPU)的不断下降促进运营商纷纷开始寻求新的收入增长来源。SMS服务和增强型消息服务虽是眼下运营商无线数据业务的主要来源,但其它无线内容服务的市场潜力亦不可低估。无线内容服务市场的发展要求运营商根据用户的实际需求制定新的规则和商业模式以推动内容服务价值链的延伸。此外,运营商还应根据内容服务对计费系统的关键要求有针对性地打造适合于内容服务的计费平台并对内容服务价值链中的合作伙伴关系进行有效的管理。

Telecom operators are pushed to seek new rev -enue resources due to the increasingly declining of ARPU for the core voice services. Though the SMS services and EMS services represent the major contributors for wireless data services, the market potential of the other wireless content services can not be underestimated. The development of wireless content services requires operators define the new rules and business models in light with the subscribers' practical needs in order to promote the extension of content service value chain. Additionally, operators should build the suitable billing platform for the content services and manage the partnership within the content service value chain efficiently.