摘要
日常生活中 ,形形色色的广告 ,无论是国内的还是国外的都无处不在 ,无时不有。它们已渗透并影响到社会生活的方方面面 ,而且造成文化冲突。要达到广告诉求的目的 ,应有相应的应对策略。
In daily life, various advertisements, whether domestic advertisements or abroad ones, appear anytime and anywhere. They have already penetrated and impacted every aspect of social life, even formed cultural conflicts. There should be countermeasures to achieve the aim to which the advertisement appealed.
出处
《成都理工大学学报（社会科学版）》
2003年第3期67-70,共4页
Journal of Chengdu University of Technology:Social Sciences
关键词
广告
文化渗透
文化冲突
中国
情感投资
advertisement
cultural permeation
cultural conflict
countermeasure
