女性消费文化的社会意义分析

The Study of Social Significance on Female Consumptive Culture

社会性别差异导致女性消费成为一种"代理消费",这揭示了消费文化所隐藏的男权社会中男女不平等关系以及女性的弱势地位。女性消费文化具有竞争性、功用性美丽和功用性色情以及媚俗的社会特征,这是社会建构的结果。塑造女性消费文化的社会文化机制有:生产消费文化、媒体消费文化和都市消费文化。女性消费作为一种文化,其消费系统并非建立在对需求和享受的迫切要求之上,而是建立在对社会意义的欲望基础上。

The distiction in gender has transformed female consume into the 'agent consume'. It reveals gender unequality and female inferior place hidden in consumptive culture in the maledominating social. There are the social characteristics of competition, utilitarianbeauty, utilitariansex and fashionfollowing in the .female consumptive culture constructed by social. Social cultural institutions that moulding female consumptive culture include productive consumptive culture,media consumptive culture and urban consumptive culture. Female consume is regarded as a culture, which is not based on the uegent requirement of need and enjoyment,but the desire for social significance.