数据挖掘在市场营销中的应用

The Application of Data Mining in Marketing

数据挖掘是一个萃取和展现新知识的流程,在市场营销中采用数据挖掘是营销发展到现阶段的必然要求,它有助于企业提高营销效率,降低营销成本。通过了解数据挖掘的基本概念、以及分析数据挖掘在市场营销中应用的理论依据,从而掌握数据挖掘在市场营销中的应用。

Data Mining is an process of extracting and presenting new knowledge. It is an inevitable requirement that Data Mining is used in marketing. Its applications will be helpful for enterprise in raising marketing efficiency and reducing marketing cost. It is necessary to know the fundamental knowledge of Data Mining and analyse the theoretical basis of applying in marketing. So we can master the actual applications in marketing.