黑龙江省零售业优化市场结构与提升竞争力研究

The Research On Market Construction Optimization And Competition Promotion In Heilongjiang Province Retail Trade

黑龙江省零售业销售额和利润呈现双下滑的局面,影响零售业绩效的原因来自多方面,但主要原因在于我省零售业市场结构不够优化,竞争力不强。针对市场集中度低、商品缺乏差别化、进入壁垒低等问题,提出了优化零售业市场结构的目标取向及调整结构的措施。

The retail trade in Heilongjiang presents the dropping of sales and profits. The reasons contributing to influence upon retail trade performance come from many factors,but the main reason in retail trade is that the market construction is not optimum and that the competition is not strong. With the low market concentration, less merchandise variety,low barrier to entry and so on,this paper aims at proposing the target of market construction optimization and the measure of construction adjustment.