企业如何获得忠诚的顾客

How Does the Enterprise Acquire the Customer's Loyalty

21世纪加入WTO以后的中国企业,将面临越来越激烈的市场竞争,而市场竞争的焦点在于争夺顾客。对于与跨国公司的总体实力相差悬殊的我国企业来说,如何打造企业的长期竞争优势,将是企业成败的关键。在论述了忠诚的顾客将能形成企业的长期竞争优势,成为企业的核心战略资产的基础上,结合实际探讨了企业如何获得忠诚的顾客。

Facing 21st century, Chinese businesses are undergoing even more fierce competition after entering WTO, which demands a new challenge for the managers to access to more regular customers. As far as the most Chinese businesses that carry more weakness in competition than those multi-national companies are concerned, the key success is how to develop its sustainable competitive advantage. Therefore, this essay illustrates that the answer lies in the regular customer. Such regular customer will not only be helpful to the formation of the sustainable competitive advantage but also be the core strategic business assets. Meanwhile this essay also provides the reader with the way to obtain the regular customers.