电视观众接收行为特征再探──兼谈有关节目制播的若干思考

A Review of the Features of the TV Audience Reception Behavior

电视观众接收行为具有视听双通道接收、共时分享性、家庭性与随意性、习惯性与仪式性、主动性与参与性等特征。电视传播者应不断探索适应观众、贴合观众的传播路径 ,有针对性地调整和改进节目制作和播出。

Based on the TV practice in china, this paper gives a systematic generalization and analysis to the features of TV audience reception behavior, presents the features such as double-reception of vision and hearing, sharing at the same time, being at home and random, habits and rituals, and activity and participation, and explores to some extent how TV communicators adjust and improve the tactics of programming in accordance with these characteristics.