关于传媒产业的几点思考

Some Reflections on the Media Industry

传媒业作为潜力巨大、前景诱人的朝阳产业 ,正在迅速崛起。认识与把握传媒业的产业属性 ,主要在于揭示其不同于一般产业的产业特征。在我国传媒产业的发展中 ,处理好经济价值与社会价值、传播者与受众、规模与效益等关系 ,是理论与实践并重的课题。

The media industry, as a newly born industry with great developing potential, is increasingly growing. The key to understand the industrial attributes of the media industry is to expose its special industrial features that are different from those of other industries. In the course of the development of the Chinese media industry, we should properly deal with the relationship of economic value to social value, the relationship of disseminator to receiver and the relationship of scale to profit.