论我国商誉权法律保护的立法完善

On The Improvement of The Legislation For Protecting The Right of Goodwill

我国目前商誉权法律保护的立法存在重大缺陷。为了完善我国商誉权法律保护的立法 ,文章提出 :整合我国目前商誉权的法律保护方式 ,即不再适用名誉权条款对一部分商誉利益进行保护 ,以突破反不正当竞争法在不正当竞争行为上设置的竞争关系为前提 ,将侵害商誉权行为作为具有一般侵权行为性质的不正当竞争行为 ,统一适用反不正当竞争法中的商誉权条款 ,规制各种侵害商誉利益的行为。

There exist some serious problems in the legislation for protecting the right of goodwill. To improve this legislation, the author suggests that the way of protecting the right of goodwill should be changed , that is to say, the infringement of the right of goodwill should be treated just as a kind of unreasonable competition to which the general provision of anti-unreasonable competition should be used to apply instead of the provision for the protection of the reputation. Only in this case can the right of goodwill be well prevented from being encroached.