摘要
生命个体的生机来自于"生境"中的"生态位",媒体的生机来自于"媒介生态位";"媒介生态位"中的媒介竞争主要表现为"媒介种群"内的媒体对该"媒介种群"的"媒介生态位"各位段的争夺;从和谐发展的价值观出发,在"媒介生态位"上定位,能够使各媒体之间真正实现错位竞争,并给媒介经营带来三点启示。
The living chance of life individual comes from the niche at habitat, and the living chance of medium comes from the media niche. The media contest on media niche mostly shows that media in media population scramble for all sects of the media niche of the media population. On view of the value concept of harmonious development, orientating on the media niche can realize different location competition indeed, and get three revelations to media management.
出处
《湘潭大学社会科学学报》
2003年第6期139-142,共4页
Social Science Journal of Xiangtan University
基金
湖南省教育厅2001年度科研项目(青年项目)<媒介产业增长与传播生态优化>
项目号:01B001。
关键词
媒介生态位
媒体
生机
竞争
价值观
the media niche
medium
the living chance of media
competition
