自有品牌:引领零售业新时代

Self-made Brand: Ushering in a New Era of Retail Industry

自有品牌在中国市场诞生具有客观必然性,零售商自有品牌比制造商全国品牌有独特优势,中国零售业实施自有品牌战略,对于中国零售业发展有着重要意义,预期自有品牌将引导中国零售业时代的到来。

It is a necessity for selfmade brands to emerge in Chinese market. Compared with the national brands of manufactures, selfmade ones owned by retailers have their unique advantages. The implementation of strategy of selfmade brands has great significance for the development of Chinese retail industry. This ushers in the coming of China retail era.