摘要
自有品牌在中国市场诞生具有客观必然性,零售商自有品牌比制造商全国品牌有独特优势,中国零售业实施自有品牌战略,对于中国零售业发展有着重要意义,预期自有品牌将引导中国零售业时代的到来。
It is a necessity for selfmade brands to emerge in Chinese market. Compared with the national brands of manufactures, selfmade ones owned by retailers have their unique advantages. The implementation of strategy of selfmade brands has great significance for the development of Chinese retail industry. This ushers in the coming of China retail era.
出处
《学术交流》
北大核心
2003年第10期89-92,共4页
Academic Exchange
关键词
零售业
自有品牌
品牌建设
retail industry, selfmade brand, establishing brand