工业设计与企业发展

Industrial Design and Enterprise Development

工业设计是一种创造人类生活方式的设计,可以提高企业产品形象、企业形象、增强竞争力、提高产品附加值和经济效益。本文主要介绍了工业设计与企业发展方向,加入WTO后应采取的对策,名牌产品工业设计策划等与企业发展有关的内容。

Industrial design is such a design that can create the living ways for human being. It can be helpful to promotion of the product and company image for an enterprise, strengthening of its competitive capability, and increasing of the value attached to the product and its economic interests. In this paper, some topics which have something to do with development of enterprise are introduced, such as the relation between industrial design and development of enterprise, countermeasure of industrial design after China's entry to WTO, relation between name brand and strategy for industrial design.