B to C电子商务中客户流失的分析

Analysis of customer loss in ebusiness bassed on B to C

随着网络经济的发展,很多企业已实行了电子商务中BtoC的电子商务业务,但电子商务建立在虚幻的网络上,许多的客户在无形之间访问企业,离开企业.怎样才能防止电子商务中客户的流失已是企业必须面对的问题.本文先对客户进行分类,然后分析客户流失的一些原因以及一些解决的方法.

With the development of cybereconomy, ebusiness bassed on B to C has been realized by a lot of enterprise already, but ebusiness is set up at unreal network, many customer contact enterprise being invisible. How to prevent ebusiness customer run off has already been an important problem that enterprises must face. This paper classifies the customers firstly, then analysess some reason and some settlement method about customer loss.