云南旅游饭店集团化发展策略研究

The Study for the Tactic of Development of Yunnan Tourist Hotel Group

云南省旅游饭店市场的基本现状;其存在的主要问题是旅游饭店行业过度竞争与竞争不足并存;明晰的企业产权关系、发育完善的资本市场、足够的品牌积累、高素质的人才资源是旅游饭店集团化发展所需的条件。通过总结国内外旅游饭店集团和其他类型的企业集团的发展进程,从加大资本运作力度、通过契约联结、构建战略联盟三个方面,提出了加快云南省旅游饭店集团化发展进程的具体策略。

The current status of the tourist hotel market in Yunnan province with rich materials.The major question is that over-competition and short-competition coexist in tourist hotel industry.This article clearly explicits the relation of enterprise ownerships,full developes capital markets,enough accumulated brands,high quality human resources,and the necessary conditions of development of tourist hotel groups.It summaries the developing process of the hotel groups and other kinds group at home and abroad,and raises some detailed tactics on how to accelerate development of tourist hotel group in yunnan from three aspects of enlarging capital operations,contract binding,and strategy alliance building.